THREE DIVISIONS, ONE FRONT DOOR 

Aras Arabia runs entertainment, events and media out of the Olaya district in Riyadh. The three divisions sell to different people and look nothing alike, which is exactly the problem a single homepage has to solve.

We gave each division its own panel on the landing screen, numbered and colour coded, so a visitor picks a direction in the first few seconds and never has the other two in the way. Behind that the site stays dark and image led, which is how live events and film actually photograph, and each division has room to grow its own pages without the front page needing a redesign.