vzblt · Services
A brand your own team can actually apply
vzblt is a creative agency in Beirut that builds brand identities for businesses in Lebanon and the region. We work from positioning through to logo, typography, colour and the applications you actually use, in both Arabic and Latin scripts, and hand over a guideline specific enough that your team and any future supplier produce work that still looks like you.
What's included
Positioning and brand direction
What you stand for, who you are talking to and how you sound, agreed before anything is drawn.
Logo and identity system
Primary and secondary marks, the clear space and sizing rules, and the versions you need for a sign, an app icon and a social avatar.
Arabic and Latin typography
A type pairing that works in both scripts. An Arabic lockup is drawn, not produced by typing the name in a Latin-first typeface.
Colour and visual language
Palette with the values written down, plus the photography and graphic treatment that go with it.
Brand guideline
A document your team can work from, with the rules that matter and examples of correct and incorrect use.
Applications
Stationery, packaging, signage, social templates and presentation templates, as the brand needs them.
How the work runs
- 1
Discovery
Sessions with you, a look at the market and the competitors, and a written direction to sign off.
- 2
Design
Routes presented as real applications rather than a logo on a white slide, so you can judge how it behaves.
- 3
Refine
One direction taken to completion, with the detail work on type, spacing and colour.
- 4
Handover
Final files in every format you need, plus the guideline, so the brand survives contact with other suppliers.
What clients say
I highly recommend this agency as they can work remotely and provide services at a global scale.
Elias HoyekSenior DeveloperHighly recommended team. Very professional, high value services and very cooperative. Over the course of time, we have had the pleasure to serve over 50 of the top brands around the globe, helped launch numerous new businesses and forge solid partnerships with top tier agencies.
Wassim MajdalaniDigital MarketingBranding & Graphic Design in Lebanon: questions
- Do you design in Arabic as well as English?
- Yes, and the Arabic is designed rather than adapted. An Arabic wordmark drawn properly and an Arabic typeface chosen to sit with the Latin one is the difference between a bilingual brand and a Latin brand with Arabic added. We are in Beirut and work this way by default.
- What do we actually receive at the end?
- Editable source files, exports in vector and raster for print, screen and signage, the full type and colour specification, and a brand guideline. Everything is yours, with no ongoing licence back to us.
- How long does a brand take?
- It depends on scope and, honestly, on how fast feedback comes back. We set the stages and the review dates at the start and quote against that, so the timeline is something you agreed rather than something you are told.
- Can you refresh our existing brand instead of replacing it?
- Yes, and often that is the better answer. If the existing mark carries real recognition, throwing it away spends equity you already paid for. We will tell you which of the two we think you need.
- Do you do the website and the content too?
- Yes. Web and app development, photography, video and digital marketing are all in house at vzblt, which is the main practical argument for doing the brand with us: the identity is applied by the people who made it.
Show us where your brand is now and we will tell you what we would do with it.
Last updated: 11 November 2026
اقرأ الصفحة بالعربية